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Thursday, 10 January 2013 15:31

Put the 'D' in 'Dirt': 5 Questions with Dirt Label Clothing Designer Critty Morris Featured

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"Manipulate your life as you see fit" is the mantra behind The Dirt Label, Royal Oak's newest street wear apparel and accessories retailer. The intimate art gallery–themed store, located at 319 Washington Ave. in downtown Royal Oak, packs an array of fashion items for men and women. The Dirt Label brand is garnering an upsurge of attention, not only for its ability to blend vibrant art and loud messages in apparel form, but also for its celebrity following.

Tell us about The Dirt Label. Where did the name come from and what is the overall style of the brand?

The Dirt Label is a lifestyle brand that consists of apparel and accessories. When we came up with the name The Dirt Label, we were trying to figure out how we could leave a mark on the fashion industry. We thought, What better way to leave a mark than with dirt?

How did you get started?

I started the line in 2008 in my mother's basement. The Dirt Label went by the moniker Abstraction Fashion at the time. We featured hand-painted garments and were well received locally. As our brand grew, we reinvented ourselves and generated a national buzz.

What sets the clothing line apart from other lines?

Our collection is a fusion of fashion and art. We look at our designs as aggressive artful expressions.

What are your favorite fashion trends for men this winter?

We feel flannel and denim button-ups will be one of the biggest trends in men's fashion.

Who are your personal fashion icons?

P. Diddy, Pharrell and Kanye West.

Who are the biggest celeb fans of the brand?

Lil Wayne, Lupe Fiasco and B.o.B. Lil Wayne noticed his manager rocking our camo shorts and requested 10 pairs for himself. And Lupe picked our tee when he did his own styling for a magazine shoot in the D.


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